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Google It!
We’re getting back to the way basic on this one. When creating a blog post, odds are you will end up Googling something. Sometimes you want something specific and you just aren’t finding it. Again,...
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Working With An Inbound Marketing Agency
Many companies outsource their marketing efforts, even though they have an internal team. The truth is, sometimes bringing in an outside agency can bring a specific expertise to your already savvy...
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What Is Native Advertising?
Native advertising is presenting promoted content in a way that fits with how a website normally operates. It’s kind of like promoted post camouflage. Good native advertising can go unnoticed because...
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Marketing With Memes
Memes (pronounced “meems”) were first defined by Richard Dawkins in 1976 as a “package of culture” that includes things like ideas, fashion, idioms or expressions, and images. These days it seems like...
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Super Bowl Ads We Love and Love to Hate
We’re all familiar with the advertising game brands play around the Super Bowl, so we decided to have everyone at Ingenex pick an ad they either loved or loved to hate. Courtney: “I picked the Mt. Dew...
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Back to Basics: Blogging
We’re debuting a new series of blogs called “Back to Basics” where we discuss the foundations of digital marketing. Keep an eye out for the next installments in the coming weeks! Today we’re getting...
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Back to Basics: Personas
This time, we’re going Back to Basics of creating personas in marketing research and strategy. Imagine you’ve got a great idea for a product. The design is completed, the logistics are in place to...
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Technology and the Generation Gap
As technology increases, so does the gap between generations and their digital behavior. Millennials, Gen Xers, and Baby Boomers interact with technology in very different ways, so it’s important to...
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Get Your Emails Opened and Read
As a business, one factor in achieving success is sending emails that people will open and read. Let’s face it, we’ve all deleted emails without opening them. With a few simple techniques, it is...
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Boost Interactive Marketing With Content
Content is at the heart of all things digital and without content the internet would not exist. Likewise, regularly updated content is at the heart of your online presence, and without it you don’t...
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6 Tips for Writing an Awesome Survey
Delighting customers is one of the most important aspects of the inbound methodology. A huge part of this is finding out what your customers need, how well your services worked for them, and what you...
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Content Marketing Basics
“New marketing is about the relationships, not the medium.” – Ben Grossman What is content marketing? Glad you asked. By definition, “Content marketing is a strategic marketing approach focused on...
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Top Blogging Mistakes to Avoid
Blogging is easy right? All you need to do is open up your word processing program or the dashboard of your blogging platform, create a new blog and go. But writing is hard. It really is, especially...
View ArticleContent: Quality vs. Quantity
So, as we mentioned in our recent post on how search engine optimization is more than just keywords, you know that you need to provide a lot of great content to your prospects, content that’s fun to...
View ArticleHow to Attract New Blog Followers
How’s your blog doing? Are you posting at least once a month? (Once a week is better and four times a week (!) is best for SEO purposes.) Are you providing your prospects with quality posts, filled...
View ArticleContent’s Connection to Lead Generation
If you’re like most marketers, lead generation is your top challenge. We know because HubSpot’s State of Inbound Marketing Report for 2017 told us so. As challenging as it can be getting people to...
View ArticleBoosting Flat Traffic
You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around....
View ArticleB2B Humanization: Putting People Back into B2B
If you sell your products B2B rather than B2C, you’re one business selling your products to another business. You’re not selling to a consumer, a person. But aren’t you? There’s always one or more...
View ArticleMicro-Sites and Franchising
Let’s say you’re looking for a day spa near you. You’ve heard of these two great nationwide franchises, each with a location that just opened near you. You know their names, you Google them, and head...
View ArticleFranchisee Content Marketing
Long-time readers of our blog know how important content marketing is when it comes to attracting potential franchisees to your franchise opportunity. Yet, when it comes to marketing your franchisees’...
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